Marketing that's measured by revenue, not likes.
I'm a freelance digital marketing specialist helping small and mid-sized brands plan, run and optimise every channel that drives paying customers — from ads to organic search.
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No spam, no obligation — just a straight answer on whether I can help.
I've spent my career learning what actually moves the needle.
I'm an independent digital marketing consultant working directly with founders and small teams who want a marketer who thinks like an owner — not an agency that hands you off to a junior account manager.
Every engagement starts with your numbers: revenue targets, margins, and customer value. From there I build the channel mix, creative, and reporting around what will actually grow the business, and I stay hands-on from strategy through execution.
One person, every channel that drives growth.
Work with a single point of contact across strategy, execution and reporting — no hand-offs, no account managers relaying messages.
Social Media Management
Content calendars, community management and platform strategy that build an audience your brand actually owns.
Performance Marketing
Full-funnel campaigns built around cost-per-acquisition and return on ad spend, not vanity impressions.
Meta Ads
Facebook and Instagram campaigns — audience research, creative testing, and continuous bid optimisation.
Google Ads
Search, Shopping, Display and YouTube campaigns structured to capture demand at every stage of intent.
Google Business Profile
Local SEO setup, review strategy and listing optimisation so nearby customers find and choose you first.
Creative & Graphic Design
Ad creative, social templates and brand assets designed to perform, not just to look good in isolation.
Website Development
Fast, conversion-focused websites and landing pages built to turn traffic into leads and sales.
SEO
Technical fixes, on-page optimisation and content strategy that compound your organic visibility over time.
What you get that a typical agency won't offer.
Direct access, always
You talk to me, the person doing the work — not a rotating cast of account managers.
Numbers over noise
Every recommendation is tied to a measurable outcome: leads, cost per acquisition, or revenue.
Transparent reporting
Clear monthly reports showing exactly where budget went and what it returned — no jargon.
Cross-channel thinking
Paid, organic, creative and web work together instead of sitting in separate silos.
Flexible engagements
Project-based, retainer, or a short-term sprint — scoped around your budget and timeline.
Lower overhead, better rates
No agency mark-up on your budget — more of your spend goes directly into media and results.
A track record built on outcomes clients can measure.
A clear process from first call to compounding results.
Discovery call
We talk through your business, goals, budget and current marketing performance.
Audit & strategy
I review existing channels and build a plan with clear priorities and expected outcomes.
Setup & launch
Accounts, tracking, creative and campaigns are built and launched against the plan.
Optimise weekly
Campaigns are reviewed and adjusted continuously based on real performance data.
Report & scale
Monthly reporting shows what worked, and budget shifts toward what's driving results.
What clients say after working together.
Our lead volume nearly tripled within two months of switching our Google Ads over. Reporting is clear and I always know where budget is going.
Finally a marketer who explains the "why" behind every decision. Our Google Business Profile now brings in walk-ins every single week.
The new website and creative direction completely changed how customers see us. Conversion rate on the site has more than doubled.
A sample of recent work across industries.
D2C Skincare — Meta & Google Ads
Full-funnel paid strategy across Meta and Google to scale a new skincare line profitably.
Local Clinic — Website Rebuild
New booking-focused website paired with technical and local SEO improvements.
Home Decor Brand — Social Growth
Content strategy, creative design and community management across Instagram.
Multi-location Retailer — Local Visibility
GBP optimisation and review strategy across seven store locations.
B2B SaaS — Lead Generation
Google Ads and landing page programme built to lower cost per qualified lead.
Fitness Studio — Brand Refresh
New visual identity and ad creative system used across every channel.